Welcome to...

Ladies of the Line Up

SURF BOUTIQUE AND COMMUNITY

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WE ARE SUPER STOKED YOU JOINED US!!!

ii PLEASE NOTE THIS SITE IS UNDER CONSTRUCTION !!

Ladies of the Line Up Surf Boutique and Community is not just any surf shop - it's also a celebration of women in surfing. Our story begins with a passion for the ocean and a desire to promote small-scale ethical surf products. We value authenticity, sustainability, and the empowerment of women in the surfing industry.

Feel free to browse or ..

SHOP TILL YOU DROP...

JOIN THE GALS,
GET THE TEE
&
KEEP OUR BEACHS BEAUTIFUL

Help us to support Sustainable Coastlines, NZ by donating $10 each t'shirt we sell!

SEA FOAM

SAND

Keen to check out LOTLU merch???

YASSSSSS!!!!

Our monthly

LADY IN THE LINE UP

Introducing..

CHRISTINA

@ Almost Summer Surf Suits & Stik-a-licious Surf Wax

Christina's creations are designed from her home in the Coromandel Peninsula, New Zealand. Her goal is to create fun women's spring suits that make you feel confident and warm in the water with surf wax that smells delicious to match. Christina is predominantly a short boarder who gets her daily stoke surfing her closest local spot, Hot Water Beach.

TBC...

THE CATALOGUE

Our curated collection of surf products reflects our dedication to support our community by linking your directly to each store. Whether you're a seasoned surfer or just starting out, explore the latest trends and find what resonates with your surf soul.